Google

How to create the perfect Google Business Page

How to create the perfect Google Business Page

What is Google My Business and what does it do for your business Google Business, AKA Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including Search and Maps. By verifying and claiming your business...

Google’s Crawling Algorithm: Discovery & Refresh

Google’s Crawling Algorithm: Discovery & Refresh

Google has two types of web crawling - one is for discovering new content and one is for refreshing content that has already been published. Google utilises two types of crawling methods when it goes through webpages — one to discover new content and one to refresh...

How Google Search Works

How Google Search Works

Have you ever wondered what happens when you type a search query into Google? Have you wondered what factors Google takes into account when deciding to rank your webpage amongst billions of other webpages on the Internet? According to Matt Cutts, a former engineer in...

How much does Google AdWords cost?

How much does Google AdWords cost?

How much does it cost to advertise on Google? That is a really good question. Top advertisers on Google are spending $50M every year on Google AdWords, but that doesn’t mean you have to. The truth is, there are several variables that control how much you’ll want and...